Parachute has famously put customers to bed in the coziest linens with their heads atop the softest pillowcases. The bedding company's founder and CEO, Ariel Kaye, was inspired to deliver luxury comfort to bedrooms across the country following a picturesque stay on Italy’s Amalfi Coast. There, after an exhausting day taking in the glories of the colorful seaside paradise, she crawled into bed and it was like sinking into dreams. It was the bed every traveler wishes for, the one they forever hope awaits them after an extraordinary day of hikes, bites, and rides. That’s why the woman who gave us the softest sleeping experience ever is taking things up a notch—by opening a hotel.