For Michael Antonia the hustle has never stopped. He was the kid who mowed every lawn, shoveled every driveway and rode three paper routes. He was the teenager who built bikes out of junkyard parts and sold them to his peers, the wunderkind who started DJ-ing by night while booking and producing shows in night clubs, theaters, and festivals by day. He was also the college graduate who was swept up in the energetic orbit of Alex Calderwood, founder of Ace Hotels, a collaboration which would launch him into the design world. What is now years ago, this young father-to-be started an event production company from his dining room table during a recession and over the next few years, cultivated it to become "The Flashdance," one of the most highly regarded brands in the wedding and event industry. Even in the midst of success, Michael continued to see holes in the industry, such as the downright awful furniture at the events he produced. Naturally, he launched YEAH! Rentals in 2011 to runaway success followed by the retail counterpart, YEAH! Furniture, where thousands of hours of rigorous testing by way of weddings and parties helped him refine each design.
The Flashdance is a creative collaboration whose disparate elements complement each other to form new approaches previously unheard of. Antonia oversees it all as the formidable godfather figure who pushes his collaborators to increase their notion of "best" by five notches, yet maintains an effortless candor in his relationships and a spring in his step as he dashes from project to project.
The Flashdance now houses 6 companies and covers nearly every aspect of event production, whether it be furniture and props from YEAH! Rentals, photo/video/design from YEAH! Weddings, or a damn good Flashdance DJ. Antonia stays closely involved as the creative director and marketing expert while also finding time to keep his DJ-ing as sharp as ever and getting his music fix at the same time by working as the music supervisor for the Ace Hotel. Antonia has been featured in Paper Magazine, NPR Marketplace, Reverie Magazine, Apartment Therapy, Remodelista, Herman Miller's blog, Refinery 29, 100 Layer Cake and Martha Stewart Weddings and has made appearances on E! & Bravo, to name a few. While this mastermind does it all, he still has room for one more passion project. Keep reading for more on Office Space, Los Angeles' newest venue by this creative genius.