This venue is VRV (Venue Report Verified), we have personally visited this venue.
When we were invited to the Press opening of the new Ace Hotel, in downtown Los Angeles, we knew we would be greeted by the pearly gates of design heaven. Even Ace Hotel and Commune Design (the design house behind the new hotel) describe the aesthetic as the following "a singular experience, a collection of architectural and design references piled on top of one another. Gropius' office and the Bauhaus, Viennese cafes, Mission-style churches, Luis Barragan, Parisian modernism, Piet Mondrian, and Adolf Loos share space with each other, anod to the irreverence and "no holds barred" design attitude of Los Angeles in the 1920's and 30's" There is so much delightful design going on at this new hotel/venue space that JUST OPENED in January 2014, that it was hard to condense into a singular report. But alas, here we go...
LA is not a place most people take easily; though the community is eclectic, there is one central theme that binds together the denizens and the various architectures of LA: wicked coolness. Now, us reporters don’t say the phrase “wicked coolness” lightly. To us, it describes something so ineffably “wicked cool” that words are hardly apt in description. It’s the overly-stylized visual sensations, the ambient sounds of chatter and automobiles, and sweet waft of olfactory pleasures that greet you as you walk through the grit and grime of the many LA streets. So, it’s only appropriate that Ace Hotel would take on the challenge of renovating a historic United Artists theatre into a fabulous hotel. Partnering up with Commune Design, Ace Hotel has breathed new life into the beautiful 1920s edifice that once was the hotspot of LA’s Broadway Theatre District’s modern renaissance. In essence, Ace Hotel takes contemporary elements that grip the fascination of new age elements in décor and service to complement the vintage history of LA.
HISTORY LESSON: The ornate theatre was built in 1927 for the maverick film studio, as a monument to a group of seminal American artists pioneering the way. United Artists co-founder Mary Pickford's (a darling of the silent era) had a love for the gothic detail of Spanish castles and cathedrals, which manifested itself into the design of the theatre.