“After chatting with friends about being too overwhelmed for beauty conferences, the idea sparked that we'd scour high and low for our favorite local LA beauty experts and gathered our group together in an intimate and relaxed setting to pamper and learn about the latest beauty trends.” – Abby Pendergrast
“We carefully curated a team of local beauty experts and established different topics relating to current beauty trends. Nikki Parish, Esthetician and Makeup Artist at Resting Witch Facials, discussed How to Glow: basics of skin and a routine with tips on how to activate that glow; while Celebrity Makeup Artist, Courtney Hart, taught Contour and Highlight for Real Life: understanding the why for each and breaking down the best tricks for achieving natural results.
We also brought on Odacité to teach guests about the gua sha beauty trend and how to incorporate this ancient ritual into their at-home routine. Each topic was designed to be general enough that attendees of all different skin types and knowledge levels could relate while going into enough detail for everyone to walk away feeling like they learned new skills to apply at home.” – Sabrina Zeile
“People love a casual option for an educational event. Since we had various stations and activations, we chose light bites that are healthy and easy to snack on!” – Abby Pendergrast
Venue: The Ruby Street | Event Design: Abby Pendergrast | PR Agency: Heliotype Creative | Beauty Experts: Nikki Parish & Courtney Hart | Gua Sha Expert + Activation: Odacité | Bar: The Know Where Bar | Coconuts: CoCo & Co | Matcha: Tenzo Tea | Catering: Hank and Bean | CBD Massages: The MOTA Group | Intro to Oils Activation: Heavy Oil | Lash Extensions: IRIS + WEST | Freckle Bar: Freck | Tarot Reader: Tarot By Sophia | Installation Artist: Erin Elyse Long | Photographer: Alissa Noelle Photography | DJ: Supermoon DJs | Florist: Going Steady Studios | Servers: Tend | Rentals: La Piñata