ORLY unveiled their experiential Color Labs in Los Angeles earlier this year. The Color Labs allows customers to create custom nail polish using an app, and then watch their shade be brought to life by mixologists at the color bar. The space holds events such as masterclasses for nail art, color theory, ongoing artist in residence with well- known nail artists, and collaborative pop-ups with other brands.
The ORLY Color Labs also acts as a flagship store to the brand with access to the full ORLY catalogue of colors and treatments, located around the corner from the Grove, the popular fashion, shopping, dining and lifestyle destination in Los Angeles, and across the street from the infamous Erewhon Market.
“We set out to create a space that would inspire people to make their own nail color and even name it. The space is much more than a custom color bar- it is an experiential space for the community to come together and share their love for nails, nail art, beauty, wellness, and express their unique individual selves through color and play,” says Shanee Pink, creative director for ORLY.
It all starts with innovation. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY®. Family-owned since 1975, ORLY® products are vegan, cruelty-free, and made with love at their HQ in Los Angeles, CA.