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magazine | Food & Drinks | New Restaurant Openings
A New All-Pink Café in One of LA's Hottest Neighborhoods
Natasha Lee
byNatasha Lee



Only a few weeks into its opening, Shreebs, a vibrant new coffee shop in Echo Park, is already a frequent home to neighborhood regulars who stop in for the organic roast, seasonal on-tap kombucha, and masterfully mixed matcha beverages, and stay for the conversation and community. Designed by Ashley & Marie of Proem Studios for owner and founder, Casey Goch, the compact space packs a punch with thoughtfully assembled details from the earthy ceramic tiles in the kitchen to the subtle shades of pink that color the exterior. 

Photography by Natasha Lee





Shades of Pink

Situated right next to Modo Yoga in Echo Park, the brilliant pink shades of Shreebs can’t be missed. The corrugated metal exterior pays homage to their previous incarnation as a shipping container in the Arts District. With its bold hues and graphic textures, Shreebs is welcoming as much as its comforting and Casey’s vision for Shreebs as a space for creative collaboration can be seen in every detail. Hot drinks are served in gorgeous ceramic mugs hand made by Desa of Lux Eros. Above the counter hangs an abstract ceramic lamp designed by Jonathan Entler. The drawings on the menu and cheerful cactus mural facing Glendale Boulevard are painted by Abel Macias. Guests are invited to enjoy their beverages and eats on the benches outside against the pink walls surrounded by camera-friendly cactuses living their best life under the LA sunshine. 





Kombucha on Tap, Matcha Blends, Organic Coffee 

True to her collaborative spirit, the flavor recipes at Shreebs were a co-creation with chef Daniel Benhaim, who also crafts the house-made syrups available in the shop. The kombucha on tap, sourced from small batch makers, changes seasonally, the latest being spiced guava, a popular flavor that sells out frequently. One of the signature drinks, the Japandan iced latte, is a frothy mix of pandan (aka the Vanilla of the east), matcha, raw sugar, lemon, and sea salt. The Meadow at Dusk is a refreshing blend of orange blossom, rose water, raw sugar, and sea salt.

For those in need of a bite, delectable vegetarian empanadas such as Black Bean + Soyrizo or La Argentina with fried potatoes, green olives, capers, and tomatoes are available, served with the most savory chimichurri sauce on the side. And for purist coffee connoisseurs, the Shreebs roast is always available. Every item in the shop is thoughtfully sourced and consciously sustainable, from the almond and oatmilks in pastel pink Swell containers, to the metal and hay straws available. To further encourage zero waste, there’s also an eco-discount for guests who bring their own cup and/or straw. 





A Place for Community 

Owner Casey Goch has always had a mission to connect people through coffee and thrives on bringing artists together and showcasing their work, as evidenced by the many designers who have had a hand in the space. It’s a warm, friendly neighborhood stop where you can stop by after yoga, see old friends, or make new ones. She is constantly scouring the farmers markets and sourcing items made with love, and the result is an ever evolving neighborhood destination where repeat visitors will always have a new item to try. 





See all of 2019's Hottest New Openings →

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