magazine | Weddings | Tips + Advice

Thinking of Producing an Editorial Shoot? Read This First

photo: Elizabeth LaDuca

In the event industry, producing styled shoots with fellow creatives isn't just a way to grow your portfolio or share stunning images, it's also a way to have fun and let loose – to come together with your favorite creative minds and make magic together. It's a great outlet for expression for seasoned alums and fresh faces alike. We recently shared this stunning ethereal styled shoot at Hudson Valley's newest venue, Gather Greene, that was brought to life by a group of crazy talented women who all "speak a similar visual language."

We caught up with photographer, Elizabeth LaDuca about conceptualizing and executing this girls getaway inspired weekend that was all about bonding with your tribe. She's breaking down everything from choosing your creative team to dealing with the unknown – read on for her thoughts on producing a successful and beautiful editorial shoot. 

Credits
Venue: Gather Greene | Photography: Elizabeth LaDuca | Concept Development, Design & Styling: Good Look'n | Floral Design & Creative Direction: Luna Moss | Hair & Makeup: Love Notes by June | Stationery & Paper Goods: Old City Mailroom | Catering: Honey & Schmaltz | Linen Robes: Odd Bird Company | Denim Wardrobe Pieces: Takeko by AMIE | Spoon carving class + wooden hair comb + wood peg: Spire Wood Shop | Blankets & Throws: Evangeline | Gift bags & bath products: Even Keel

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Selecting a Venue

"When considering venues for an editorial, the aesthetics and light are huge factors. We are so grateful to have had the opportunity to highlight Gather Greene's beautiful space, and to work with Jackie and Amna. Their feedback and space elevated our vision, and made for a true collaboration, which is the ideal venue partner for an editorial!" - Elizabeth LaDuca
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Honing a Creative Vision

"An editorial or creative shoot is a fantastic opportunity to bring a unique design vision to life. For this shoot, Danielle from Good Look'n began with a general moodboard to establish the overall feel that we were aspiring to achieve, followed by more specific moodboards for each vignette once our concept and vendor team had been refined. Along with Amy, our amazing florist from Luna Moss, Danielle curated an incredible team of vendors who shared our enthusiasm for the design vision for the shoot. With the addition of each vendor partner came further refinement of aesthetics and style, creating our final collaborative vision." - ​Elizabeth LaDuca
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Selecting Vendors & Collaborators

"Along with venue, selecting collaborative partners for an editorial is one of the key factors in establishing a cohesive look and feel. It is incredibly inspiring to have the opportunity to feature beautiful food, stunning floral inspiration and gorgeous artisanal goods, and with a great vendor team, the original vision is elevated to an entirely new level. We feel so fortunate to have brought together a team of like-minded creatives who brought our vision to life in the most natural, organic and inspiring way." - ​Elizabeth LaDuca
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Dealing With the Unexpected

"There are always surprises on editorial shoots! For this shoot, some recent wildlife sightings caused a last-minute reconsideration for the location of a couple vignettes. The key to working through any surprises is being flexible, creative, and coming together as a team to find alternative solutions. In the end, everything works out even better than expected! For us, the opportunity to highlight the beautiful interior of Gather Greene was a hidden blessing. From a photography perspective, it's typical to work with lots of rapidly-changing environmental challenges, which adds to the fun dynamic of the day. When a team is aligned in the overall vision and goal for a creative shoot, working through unexpected challenges is easy and often adds to the overall aesthetics of the final collection!" - ​Elizabeth LaDuca
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Keep it Fun!

"Collaborating with a team of like-minded creatives is incredibly fun and inspiring! It is fulfilling to build a vision from the ground up, and to see it all come to life on shoot day. For me, the opportunity to photograph the work of fellow artists I respect and admire is an honor, and my favorite part of collaborations. Finding a team who speak a similar visual language, and who are excited by the overall design direction and concept makes it a fun and rewarding project." - ​Elizabeth LaDuca
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