When one of the coolest, serious-about-fun, girl-led, bad-a** brands in LA approaches you to help them find the most perfect poolside to host their summer product launch soiree, well, if you're us, you roll up yo sleeves and set to one heckuva hot venue search for a "rosé all day".kinda spot. We'd been fans of the indomintable Jen Gotch and the Ban.do #girlgang for some time, so when the opportunity came about to work together, we knew that hotline bling could only mean one thing.... FUN, and lots of it (ok, ok and lots of neon and pool floats). We knew we needed to find the ultimate location that would show off not only the new Outdoor FUN line of products we'd been dreaming of, posting about and well coveting in a maaaaaajor way for all of our poolside par-TAYs, but the inherent spirit of design and forward-thinking so prevalent in the Ban.do brand. When you NEED a floral day planner, neon bendy straws, rainbow unicorn pool float and an "I Heart Pina Coladas" ring, you know you're onto something special.
If all the world is a stage, then certainly the venue is the massively important opening act. A hop, skip and a quick cannonball from the heart of Tinseltown in Koreatown we fell in perfect step with the The Line Hotel, where an unmistakable sense of "cool" and "fun" emanates from it's mid-century bones and it's pedigree reflects the heartbeat of the vibrant city it stands prominently and proudly in the middle of. Perfect.