We've all heard of pop-up shops and probably have made it to a couple featuring your favorite brands. But what about a pop-up cocktail club? The LINE in LA's Koreatown, thought just that when they launched their new bar program not too long ago. They called in the Happy Hour Agency to design and produce the experience after meeting them at another pop-up a couple years back. Situated at The LINE's lobby bar, the menu has fun drinks like "The Hey Bae" that's served in a punch bowl. We caught up with The LINE about the new experience and how they are providing "a platform for our community to express themselves creatively."
The Line Hotel Est. 2014
3515 Wilshire Boulevard, Los Angeles, CA, United States

- A/V Equipment
- Bridal Suite/Changing Rooms Onsite
- Valet Parking
- Wifi
- Ample Parking Onsite
- Dining Chairs
- Dining Tables
- Onsite Restrooms
- The Scene:
- Home to Southern California’s highest concentration of restaurants, bars and businesses, Koreatown is 24/7. central to Downtown (3 miles), Hollywood (3 miles), Silver Lake (3.5 miles) and Beverly Hills (6 miles), the metro purple line is directly across the street from The Line Hotel. Nearby destinations include Paramount Studios, Griffith Park, LA Convention Center, Staples Center, and LACMA. Even closer are the Wiltern Theatre, Wi Spa, Mapo, Chapman Plaza and BCD Tofu House.
- Design:
Designed in 1964 by architects Daniel Mann Johnson + Mendenhall, the iconic building sits in Koreatown a cultural epicenter to Los Angeles. Sean Knibb, best known for his award winning landscape design and A-Frame Restaurant, has designed modern, characterful interiors. Each area is appointed with hand-selected, custom-designed furnishings from Knibb’s studio, various objets d’art, and original artwork by local artists.
The hotel’s setting on Wilshire and Normandie is a true epicenter of metropolitan Los Angeles, just minutes from Beverly Hills, Hollywood and downtown, there isn’t another location so central to all of LA’s attractions.
- Gramercy Ballroom:
- Grand social events, weddings, 1st birthdays, premier parties, meetings and conferences. The ballroom is 4,081 square feet and can be divided to create 3 large rooms that are each accessible by an indoor/outdoor foyer and garden with independent entrances.
- - Max Capacity: 300
- - Price: Join the party and sign in to view pricing
- Shatto Ballroom:
- With its 16 foot high ceilings, the Shatto Ballroom works equally well for elegant social events or corporate meetings. the room is 2,440 square feet.
- - Max Capacity: 150
- - Price: Join the party and sign in to view pricing
- Food, Restaurants, Cafes:
Created in collaboration with two-star Michelin Chef and native Angeleno, Josiah Citrin, Openaire is a poolside oasis of green at the center of the Koreatown. The menu features the best of California’s ingredients from land and sea, embracing the seasons and presented in a shareable format. Simply, Openaire is a celebration of indoor/outdoor living at the center of the melting-pot that is LA.
Pull up to the LINE LA’s classic hotel lobby bar and enjoy a menu of inventive cocktails from Happy Hour Agency, plus snacks, a sit-down menu and good reads. It’s a vibe.
ALFREDBut first, coffee… with beloved LA-based caffeine purveyors, Alfred's Coffee, serving coffee, their signature matcha and easy food to take away in the lobby.
DELIVERYPick up the phone, place your order, and keep that bath robe on because you don't have to leave the room. We will deliver a delicious meal to your doorstep with the ease that mirrors a pizza shop or NYC Chinese take-out. But this is not pizza and we are not New York. Welcome to LA.
- Bars & Lounges:
- Break Room 86
Having grown up in k-town in the 80s, brothers Mark and Jonnie Houston have created a time warp that takes guests back a few decades. Expect live performances, guest djs, karaoke suites, a dance floor, and break room-style snacks.
Lobby Bar
Pull up to the LINE LA’s classic hotel lobby bar and enjoy a menu of inventive cocktails from Happy Hour Agency, plus snacks, a sit-down menu and good reads. It’s a vibe.
Poolside
Grilled poolside and straight from the Big Green Egg, light and flavorful food is served daily on the second floor. It’s our version of a backyard BBQ and you’re invited.




Known for being a place of community + gathering, The LINE Hotel welcomes travelers and neighbors alike to their “haven for creative expression” in Koreatown, Los Angeles. This summer, The LINE hosted a dinner series, aptly named “Dinner with Strangers,” that gathered influencers from all corners of the creative industry to share a meal and conversation.
The goal: to bring big thinkers together to dine and ideate on what makes a space great. The “Dinner with Strangers” series not only encouraged strangers to become friends, but also enabled a dialogue for the hotel’s team to learn more about how influencers view communal spaces, including hotels and restaurants, what qualities make a gathering space great and also what features make someone want to stay in one venue over another. The diners agreed, ambiance and emotional connection play a big role in deciding on where to stay and play.
Photography by Gia Trimble

When one of the coolest, serious-about-fun, girl-led, bad-a** brands in LA approaches you to help them find the most perfect poolside to host their summer product launch soiree, well, if you're us, you roll up yo sleeves and set to one heckuva hot venue search for a "rosé all day".kinda spot. We'd been fans of the indomintable Jen Gotch and the Ban.do #girlgang for some time, so when the opportunity came about to work together, we knew that hotline bling could only mean one thing.... FUN, and lots of it (ok, ok and lots of neon and pool floats). We knew we needed to find the ultimate location that would show off not only the new Outdoor FUN line of products we'd been dreaming of, posting about and well coveting in a maaaaaajor way for all of our poolside par-TAYs, but the inherent spirit of design and forward-thinking so prevalent in the Ban.do brand. When you NEED a floral day planner, neon bendy straws, rainbow unicorn pool float and an "I Heart Pina Coladas" ring, you know you're onto something special.
If all the world is a stage, then certainly the venue is the massively important opening act. A hop, skip and a quick cannonball from the heart of Tinseltown in Koreatown we fell in perfect step with the The Line Hotel, where an unmistakable sense of "cool" and "fun" emanates from it's mid-century bones and it's pedigree reflects the heartbeat of the vibrant city it stands prominently and proudly in the middle of. Perfect.

Hippest hotel in Koreatown, Los Angeles.
- Photographer: Braedon Flynn

- Photographer: Braedon Flynn

- Photographer: Braedon Flynn

Aerial view of the pool.
- Photographer: Braedon Flynn

- Photographer: Braedon Flynn

- Photographer: Chase Daniel

- Photographer: The Line Hotel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

- Photographer: Chase Daniel

Designed in 1964 by architects Daniel Mann Johnson + Mendenhall, the iconic building sits in Koreatown a cultural epicenter to Los Angeles.
- Photographer: The Line Hotel

Speek Suite
- Photographer: The Line Hotel

Double Double
- Photographer: The Line Hotel

Apartment Suite
- Photographer: The Line Hotel

The Line is a new hotel collaboration by the Sydell group (The Nomad Hotel New York, Freehand Miami) with modern interiors by Sean Knibb. - Observatory Hollywood Hills View King
- Photographer: The Line Hotel

With 383 guest rooms, The Line is a new hotel that draws inspiration from the culture of Los Angeles. - Hollywood Hills View Apartment Suite
- Photographer: The Line Hotel

Observatory Hollywood Hills View Double
- Photographer: The Line Hotel

- Photographer: The Line Hotel

East Commissary
- Photographer: The Line Hotel

Poolside Reception
- Photographer: Create + Cultivate

- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

Attached Garden to Gramercy Foyer | The ballroom is 4,081 square feet and can be divided to create 3 large meeting rooms that are each accessible by an indoor/outdoor foyer and garden with independent entrances.
- Photographer: The Line Hotel

Create + Cultivate Conference 2015
- Photographer: Create + Cultivate

Gramercy Ballroom
- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

Meeting Conference Room
- Photographer: The Line Hotel

- Photographer: The Line Hotel

- Photographer: The Line Hotel

Breakroom 86 | Having grown up in k-town in the 80s, brothers Mark and Jonnie Houston have created a time warp that takes guests back a few decades.
- Photographer: The Line Hotel

Breakroom 86 | Expect live performances, guest djs, karaoke suites, a dance floor, and break room-style snacks.
- Photographer: The Line Hotel

The hotel’s setting on Wilshire and Normandie is a true epicenter of metropolitan Los Angeles, just minutes from Beverly Hills, Hollywood and downtown, there isn’t another location so central to all of LA’s attractions.
- Photographer: The Line Hotel